Rack cards are still one of the most effective marketing tools around. Here are 2 simple tricks that will help make your rack card campaign more effective.
1. Cross promote - Ask local stores and businesses to put your rack cards next to theirs - do the same for them in return. You'll reach new people.
2. Partner up - Look for businesses who target a similar audience and partner up to create one rack card instead of two. One business on the front, the other on the back. Split the cost and spilt the task of distributing them.
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Sandy Murphy Richards is a designer from Cleveland, Ohio.