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For the love of design

Harness the power of COLOR!

11/22/2018

 
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Color! I LOVE color.

Color can change the way you feel in an instant. It can make you happy, sad, calm, passionate, angry, powerful and so much more. I've spent a lot of time studying color theory because I find it fascinating and helpful in so many ways. Here's a quick list of the colors and the emotions they evoke:

Red- Dangerous, Passionate, Romantic
Orange - Confident, Friendly
Yellow - Energetic,  Happy
Green - Fresh, Earthly
Blue - Secure, Loyal
Purple - Royal, Noble
Pink - Feminine, Playful
White - Innocence, Purity
Black - Formality, Mysterious

When my daughter was born I wanted her room to reflect two things I hope she learns from me so I painted it using color theory. (Photo above)

#1. Embrace being a girl! Pink it up! The world will tell you it's not politically correct. Don't listen. Pink is fabulous and it makes you feel like a woman.

#2. Surround yourself with fun, colorful people. Life is sometimes hard but if you surround yourself with the right people you'll always find a way to be happy.  

Next time you pick a color - make sure you pick one that reflects what you are trying to say. In business, use colors that reflect the image you are trying to portray. It's not a coincidence that Mcdonald's colors are red and yellow. They want you to feel "passionate and happy" when you eat there. 




    Author

    Sandy Murphy Richards is a designer from Cleveland, Ohio. 

    For the past 13 years she has been designing for companies all over the world including SAI GLOBAL, CBS RADIO, .JOBS, COBRA, JUMP YARD, BASKIN ROBBINS, TONY SACCO'S AND MORE. 

    She loves new projects and helping companies thrive by working together to create visually strong branding. 

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