Color! I LOVE color.
Color can change the way you feel in an instant. It can make you happy, sad, calm, passionate, angry, powerful and so much more. I've spent a lot of time studying color theory because I find it fascinating and helpful in so many ways. Here's a quick list of the colors and the emotions they evoke:
Red- Dangerous, Passionate, Romantic
Orange - Confident, Friendly
Yellow - Energetic, Happy
Green - Fresh, Earthly
Blue - Secure, Loyal
Purple - Royal, Noble
Pink - Feminine, Playful
White - Innocence, Purity
Black - Formality, Mysterious
When my daughter was born I wanted her room to reflect two things I hope she learns from me so I painted it using color theory. (Photo above)
#1. Embrace being a girl! Pink it up! The world will tell you it's not politically correct. Don't listen. Pink is fabulous and it makes you feel like a woman.
#2. Surround yourself with fun, colorful people. Life is sometimes hard but if you surround yourself with the right people you'll always find a way to be happy.
Next time you pick a color - make sure you pick one that reflects what you are trying to say. In business, use colors that reflect the image you are trying to portray. It's not a coincidence that Mcdonald's colors are red and yellow. They want you to feel "passionate and happy" when you eat there.
Sandy Murphy Richards is a designer from Cleveland, Ohio.