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For the love of design

Harness the power of COLOR!

11/22/2018

 
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Color! I LOVE color.

Color can change the way you feel in an instant. It can make you happy, sad, calm, passionate, angry, powerful and so much more. I've spent a lot of time studying color theory because I find it fascinating and helpful in so many ways. Here's a quick list of the colors and the emotions they evoke:

Red- Dangerous, Passionate, Romantic
Orange - Confident, Friendly
Yellow - Energetic,  Happy
Green - Fresh, Earthly
Blue - Secure, Loyal
Purple - Royal, Noble
Pink - Feminine, Playful
White - Innocence, Purity
Black - Formality, Mysterious

When my daughter was born I wanted her room to reflect two things I hope she learns from me so I painted it using color theory. (Photo above)

#1. Embrace being a girl! Pink it up! The world will tell you it's not politically correct. Don't listen. Pink is fabulous and it makes you feel like a woman.

#2. Surround yourself with fun, colorful people. Life is sometimes hard but if you surround yourself with the right people you'll always find a way to be happy.  

Next time you pick a color - make sure you pick one that reflects what you are trying to say. In business, use colors that reflect the image you are trying to portray. It's not a coincidence that Mcdonald's colors are red and yellow. They want you to feel "passionate and happy" when you eat there. 




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    Author

    Hi! I'm Sandy Murphy Richards. I'm a graphic designer/marketing  junkie from Cleveland, Ohio. 

    For the past 15 years I have been designing for companies all over the world including SAI GLOBAL, CBS RADIO, .JOBS, COBRA, JUMP YARD, BASKIN ROBBINS, TONY SACCO'S AND MORE. 

    I LOVE working together with clients to create visually strong branding, social media campaigns and marketing materials.

    Call me today, I'd love help you build your brand. 440-488-2598

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