"The Social 6"
Marketing is so different today than it was even 5 years ago. Social media and search engines have changed the way consumers buy products, choose services and even view companies. Our Social 6 package includes the 6 areas businesses need to focus on to be competitive and get their message across to consumers - brand identity, channels, website, reviews, search and marketing materials.
1. Brand Identity
Your company’s brand success begins here. We look at your business from the inside out so we can spin it into a brand imaging that’s accurate and compelling. When branding is successful it creates a clear sense of loyalty to your company’s mission and to your customers. We are experts at listening to your vision and translating it into a brand image and identity.
2. Channels - Social Media Imaging and Strategy
There is no greater form of an inexpensive, effective way to reach new and current customers. If your company is not social media savvy you’ll find yourselves fighting an uphill battle against the competition. One of the biggest mistakes companies make with social media is using do-it-yourself graphics. Out of the gate they might seem less expensive, but they don't stand up against the competition and can actually hurt your brand. We are pros at creating custom graphics and headers for Facebook, Twitter, and all other social media platforms.
Your website needs to communicate to both your audience and search engines. We can help load your up with keywords and SEO optimized goodies so you'll rank higher and customers will be able to find you.
Reviews have never been more important then they are now. EVERYONE reads reviews before they buy a product. We can help you get more reviews and capitalize off the ones you have.
Search is right behind reviews in the level of importance. Yes, you can pay to be at the top of the google search results, but you can also take simple steps to organically move up. Call us! We'd love to help you get there. (I know, we sound dorky, but we just can't help it. We LOVE this stuff!)
Let us bring the services your business offers to life with dynamic and creative collateral materials. We know how to grab the viewer’s attention and pull them in so they’ll be consumed by your services. We do everything from brochures to posters to menus. Call us, we can help create a home run materials for you!
Social Media posts are like fireworks for your business. They grab people's attention and get them to look at what you are doing. The problem most small businesses run into is they don't have staff to consistently shoot off the fireworks. This leads to missed opportunities.
Here are 3 ways you can shoot off better fireworks, more often.
Having trouble keeping up with social media? I can help!
I create bundles of graphics at time so they are ready to go when you need to post. These bundles will help you maintain the look and feel of your brand without breaking the bank. Call me at 440-488-2598.
No, I'm not going to suggest it's time to drink some Christmas Ale and pretend it's cold outside. I am going to suggest it's time to start designing marketing materials for your holiday events!
If you don't have a marketing budget, you can find some great resources online to create your own. Here are 3 design tips that will help you make your marketing materials look more professional:
1. Don't go font crazy! Most designs look best if you use 1-2 different fonts.
2. Pick a "hero" image that conveys the feel of your event and use it to grab people's attention.
3. Make sure you design using the correct resolution. Low resolution results in blurry graphics. High resolution bogs things down and frustrates people.
Happy designing! ... and Merry Christmas! :)
* blacktiestudio offers affordable bundles if you'd like us to design your materials for you. Give us a call at 440-488-2598.
#christmasinjuly #blacktiestudio #cleveland #graphicdesign
Rack cards are still one of the most effective marketing tools around. Here are 2 simple tricks that will help make your rack card campaign more effective.
1. Cross promote - Ask local stores and businesses to put your rack cards next to theirs - do the same for them in return. You'll reach new people.
2. Partner up - Look for businesses who target a similar audience and partner up to create one rack card instead of two. One business on the front, the other on the back. Split the cost and spilt the task of distributing them.
Need professional Rack Card design? Reach out. We've designed hundreds.
Color! I LOVE color.
Color can change the way you feel in an instant. It can make you happy, sad, calm, passionate, angry, powerful and so much more. I've spent a lot of time studying color theory because I find it fascinating and helpful in so many ways. Here's a quick list of the colors and the emotions they evoke:
Red- Dangerous, Passionate, Romantic
Orange - Confident, Friendly
Yellow - Energetic, Happy
Green - Fresh, Earthly
Blue - Secure, Loyal
Purple - Royal, Noble
Pink - Feminine, Playful
White - Innocence, Purity
Black - Formality, Mysterious
When my daughter was born I wanted her room to reflect two things I hope she learns from me so I painted it using color theory. (Photo above)
#1. Embrace being a girl! Pink it up! The world will tell you it's not politically correct. Don't listen. Pink is fabulous and it makes you feel like a woman.
#2. Surround yourself with fun, colorful people. Life is sometimes hard but if you surround yourself with the right people you'll always find a way to be happy.
Next time you pick a color - make sure you pick one that reflects what you are trying to say. In business, use colors that reflect the image you are trying to portray. It's not a coincidence that Mcdonald's colors are red and yellow. They want you to feel "passionate and happy" when you eat there.
Hi! I'm Sandy Murphy Richards. I'm a graphic designer/marketing junkie from Cleveland, Ohio.